by Michael Somanje | May 23, 2023 | Retail, Uncategorized, Walmart
Did you know Walmart will add $130 billion dollars to its annual revenue over the next five years? To accomplish this goal, it will offer new products and services. It will also alter its operations, which will fundamentally change the way you work with them. ...
by Michael Somanje | Nov 2, 2022 | Uncategorized
This holiday shopping season is expected to be a unique one for the supply chain and logistics industry, retailers, and consumers. Various national and international circumstances contribute to this: Inflation, the conflict in Ukraine, further shutdowns in China,...
by Michael Somanje | Jul 7, 2022 | Uncategorized
Ready to see your products get picked up by big-box retailers and fly off the shelves? If so, here’s the key to a winning pitch… Make your product development and pitch personal – from beginning to end. Determine The Most Important Objectives The retailer has...
by Jeromy Price | Jun 13, 2022 | Uncategorized
Success at Sam’s Club can be a difficult and daunting proposition for brands that do not have experience in the club channel. One of the most common pitfalls is not appreciating the difference between a customer and a member. This may seem like semantics, but a club...
by Jeromy Price | Apr 26, 2022 | Uncategorized
The answer to success with Amazon? As always, it depends. Maximizing advertising spend on Amazon will vary from brand to brand depending on their profit margin requirements, ability to invest in brand awareness and history on Amazon. In addition, unexpected challenges...
by Jeromy Price | Mar 28, 2022 | Uncategorized
Having worked closely with brands across each of the tiers in alcohol beverage distribution, mainly as a supplier, I often try to put myself in the shoes of a brand owner or sales leader. Growing a brand from concept to national distribution is no easy feat and...
