by Big Deal | Dec 19, 2023 | Bentonville, Brick & Mortar, eCommerce, Replenishment, Retail, Retail Analytics, Sales Leadership, Strategic Planning, Supply Chain, Uncategorized, Walmart
Securing a meeting at Walmart Headquarters is no small feat—it’s a pivotal moment that can shape the trajectory of your business. Congratulations on reaching this milestone! This opportunity opens doors to potential collaborations and places your company in the...
by Michael Somanje | Apr 11, 2023 | Brick & Mortar, eCommerce, Retail, Target
Whether you are a current Target vendor or are seriously considering placing products in this retail store, you must understand both Target’s historic and forward-thinking retail strategies to have success. Not altering your strategies may mean missing out on sizable...
by Michael Somanje | Feb 24, 2023 | Amazon, eCommerce
Search engine optimization (SEO) is the science of writing copy that elevates your online store to the top ten results on major search engines like Google and the first page results on e-commerce search engines, like Amazon’s A10. These top positions are desirable for...
by Michael Somanje | Jan 30, 2023 | Brick & Mortar, eCommerce, Retail, Retail Analytics, Strategic Planning, Supply Chain
At NASA, it’s understood Earth revolves around the sun. At Legacy Retail, it’s understood retail revolves around data. Without adequate data and the technology to process it, a vendor will not earn maximum revenue and will be eclipsed by its competition. Continue...
by Michael Somanje | Dec 27, 2022 | Amazon, eCommerce
There is a long-standing and silent debate happening in the marketing world. The debate is about the difference between marketing and advertising. If you were to ask ten different professionals what the difference between these two is, you’d receive ten...
by Michael Somanje | Nov 16, 2022 | Amazon, eCommerce, Replenishment, Retail, Retail Analytics, Strategic Planning
At Traverse Group, we live and breathe the Amazon retail platform. Daily, we are bombarded by emails and articles from SaaS providers and agencies touting their latest and greatest innovations. These artificial intelligence powered optimization tools,...