by Jeromy Price | Jun 12, 2023 | Uncategorized
In April of 2023, something interesting happened in Bentonville, Arkansas. Within the span of a few days, Jennifer Lopez and Mark Walberg came to pitch meetings with Walmart. They didn’t come to discuss Hollywood projects. Rather, they came to present their...
by Jeromy Price | Jun 13, 2022 | Uncategorized
Success at Sam’s Club can be a difficult and daunting proposition for brands that do not have experience in the club channel. One of the most common pitfalls is not appreciating the difference between a customer and a member. This may seem like semantics, but a club...
by Jeromy Price | Apr 26, 2022 | Uncategorized
The answer to success with Amazon? As always, it depends. Maximizing advertising spend on Amazon will vary from brand to brand depending on their profit margin requirements, ability to invest in brand awareness and history on Amazon. In addition, unexpected challenges...
by Jeromy Price | Mar 28, 2022 | Uncategorized
Having worked closely with brands across each of the tiers in alcohol beverage distribution, mainly as a supplier, I often try to put myself in the shoes of a brand owner or sales leader. Growing a brand from concept to national distribution is no easy feat and...
by Jeromy Price | Mar 3, 2022 | Uncategorized
There are competing viewpoints on what makes a great digital listing. eCommerce trends from two to three years ago are not applicable today, especially when considering how the online shopping experience has transformed during the pandemic. Here are two key things to...
