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4 Keys to Success on Amazon

4 Keys to Success on Amazon

by Michael Somanje | Nov 16, 2022 | Amazon, eCommerce, Replenishment, Retail, Retail Analytics, Strategic Planning

  At Traverse Group, we live and breathe the Amazon retail platform. Daily, we are bombarded by emails and articles from SaaS providers and agencies touting their latest and greatest innovations.  These artificial intelligence powered optimization tools,...
An Introduction To Customer Strategy With Legacy Retail

An Introduction To Customer Strategy With Legacy Retail

by Antonella Anderson | Aug 23, 2021 | Strategic Planning

It’s a no brainer that great customer strategy lies at the heart of all great companies, but with so many different retailers, crafting a strategy that is both cohesive and effective is a feat many of our clients seem to feel overwhelmed by.   Walmart is different...
Leveraging TikTok To Drive Brand Awareness And Sales

Leveraging TikTok To Drive Brand Awareness And Sales

by Antonella Anderson | Jun 11, 2021 | Strategic Planning

Traditional social media outlets no longer offer the exciting edge that brands desire. Well-established apps like Facebook and Twitter are now seen as traditional, dependable, and most of all, old. As this happens, new social media platforms are born that cater to a...
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