It’s a no brainer that great customer strategy lies at the heart of all great companies, but with so many different retailers, crafting a strategy that is both cohesive and effective is a feat many of our clients seem to feel overwhelmed by.
Walmart is different from Target. Costco from Sam’s Club. Menard’s from The Home Depot. Not to mention the ever-changing and rapidly growing eCommerce landscape, which of course includes retail giants Amazon, walmart.com, target.com, etc. All of our clients need the very best understanding of their retail partners and target customers to improve sales and to better both supply chain and financial performance. This is part of what we deliver to all of our clients. It’s ingrained in our DNA!
Here at Legacy Retail, we’re relentlessly focused on developing a holistic understanding and fine tuning best processes, and since each and every Legacy Retail partner is different, there’s no cookie cutter solution. This means your customer strategy will be tailored precisely to match your needs and set you on the path to better reach your goals.
Our Areas of Expertise
Planning And Strategy: We’re relentlessly focused on developing a comprehensive understanding of your business goals. Utilizing your future goals as the foundation, our team is able to develop a full and effective customer strategy.
Shopper Knowledge: With a consumer-centric approach, we leverage your internal consumer and trade information and combine it with targeted customer studies to ensure your strategy aligns with your target retail partners unique needs.
Competitive Positioning: Utilizing syndicated data, our team is able to properly identify your competition across a variety of retail channels. After all, developing a thorough understanding of the market and how you fit in it better empowers us to change the game and find the best path to success.
Category Deep Dive: By mapping out industry and category trends with your brand in mind, we are able to leverage actionable insights to make the biggest impact.
Executing The Plan: Execute, execute, execute! With our unique team of highly qualified experts, putting your customer strategy from ideation to execution is what we do best.