by Michael Somanje | Dec 27, 2022 | Amazon, eCommerce
There is a long-standing and silent debate happening in the marketing world. The debate is about the difference between marketing and advertising. If you were to ask ten different professionals what the difference between these two is, you’d receive ten...
by Michael Somanje | Nov 16, 2022 | Amazon, eCommerce, Replenishment, Retail, Retail Analytics, Strategic Planning
At Traverse Group, we live and breathe the Amazon retail platform. Daily, we are bombarded by emails and articles from SaaS providers and agencies touting their latest and greatest innovations. These artificial intelligence powered optimization tools,...
by Michael Somanje | Oct 12, 2022 | Bentonville, Brick & Mortar, eCommerce, Retail, Walmart
Success on Walmart.com can be challenging for any company, especially those without expertise in eCommerce business practices. However, these challenges can be addressed by following some basic practices and collaborating with the Walmart.com merchant teams. We invite...
by Michael Somanje | Oct 6, 2022 | eCommerce, Retail
At Legacy Retail, the sales function is an important part of what we provide our clients. So learning and fine-tuning our craft in this area is important for us to stay on the leading edge. Contributing our thoughts and ideas to the retail community is also...
by Michael Somanje | Sep 14, 2022 | Amazon, Brick & Mortar, eCommerce, Retail, Walmart
Whether your customer is shopping on their smartphone, laptop, or in your brick-and-mortar location, their experience should be the same across the board. In other words, the “vibe” and user experience should be identical across all your touchpoints. Also, all the...
by Michael Somanje | Sep 6, 2022 | eCommerce, Supply Chain
The supply chains for well-known, widely used products are long and complex. One of the most critical elements of these supply chains is international shipping. Particularly shipping via cargo ships. By the way, these ships can weigh up to 100,000 tons (200,000,000...
