by Michael Somanje | Feb 24, 2023 | Amazon, eCommerce
Search engine optimization (SEO) is the science of writing copy that elevates your online store to the top ten results on major search engines like Google and the first page results on e-commerce search engines, like Amazon’s A10. These top positions are desirable for...
by Michael Somanje | Jan 30, 2023 | Brick & Mortar, eCommerce, Retail, Retail Analytics, Strategic Planning, Supply Chain
At NASA, it’s understood Earth revolves around the sun. At Legacy Retail, it’s understood retail revolves around data. Without adequate data and the technology to process it, a vendor will not earn maximum revenue and will be eclipsed by its competition. Continue...
by Michael Somanje | Jan 13, 2023 | Brick & Mortar, Retail, Sam's Club, Strategic Planning, Target, Walmart
Congratulations! You’re now successfully selling your product to the mass and club channels (Walmart, Target, Costco, and Sam’s Club). But what about the many other opportunities in the North American market? Of the top 100 retailers, Walmart, Target, Costco,...
by Michael Somanje | Dec 27, 2022 | Amazon, eCommerce
There is a long-standing and silent debate happening in the marketing world. The debate is about the difference between marketing and advertising. If you were to ask ten different professionals what the difference between these two is, you’d receive ten...
by Michael Somanje | Dec 12, 2022 | Supply Chain, Walmart
On November 26, 2022, Tesla CEO Elon Musk tweeted, “Tesla team just completed a 500-mile drive with a Tesla Semi weighing in at 81,000 lbs!” This is unprecedented, so much so that it could potentially reform the shipping industry in major ways. Tesla has...
