by Big Deal | Jun 3, 2024 | Amazon, Brick & Mortar, eCommerce, Walmart
In recent years, retail giants Amazon, Walmart, and CVS Health have made bold moves into the healthcare sector. Amazon’s acquisition of PillPack, Walmart’s launch of Walmart Health centers, and CVS Health’s expansion through acquisitions and...
by Michael Somanje | Jun 5, 2023 | Amazon, Retail, Walmart
When asked about their on-court success, many elite athletes – especially basketball players – will credit these two things: watching Michael Jordan play, and being inspired by Kobe Bryant’s mentality (aka the “mamba mentality”). Why mention this fact? ...
by Michael Somanje | Feb 24, 2023 | Amazon, eCommerce
Search engine optimization (SEO) is the science of writing copy that elevates your online store to the top ten results on major search engines like Google and the first page results on e-commerce search engines, like Amazon’s A10. These top positions are desirable for...
by Michael Somanje | Dec 27, 2022 | Amazon, eCommerce
There is a long-standing and silent debate happening in the marketing world. The debate is about the difference between marketing and advertising. If you were to ask ten different professionals what the difference between these two is, you’d receive ten...
by Michael Somanje | Nov 16, 2022 | Amazon, eCommerce, Replenishment, Retail, Retail Analytics, Strategic Planning
At Traverse Group, we live and breathe the Amazon retail platform. Daily, we are bombarded by emails and articles from SaaS providers and agencies touting their latest and greatest innovations. These artificial intelligence powered optimization tools,...
by Michael Somanje | Sep 14, 2022 | Amazon, Brick & Mortar, eCommerce, Retail, Walmart
Whether your customer is shopping on their smartphone, laptop, or in your brick-and-mortar location, their experience should be the same across the board. In other words, the “vibe” and user experience should be identical across all your touchpoints. Also, all the...
