Take Advantage of the Walmart Made in the USA Initiative
In recent years, Walmart has renewed its commitment to supporting American manufacturing through its Made in the USA initiative, a bold $350 billion investment into U.S.-made products by 2030. For brands and manufacturers across the country, this presents a significant opportunity to break into one of the world’s largest retail ecosystems.
At Legacy Retail, we help suppliers navigate this opportunity and prepare their products for retail success, especially with major players like Walmart. If you’re a U.S.-based manufacturer, here’s why the Walmart Made in the USA initiative should be on your radar.
What Is the Walmart Made in the USA Initiative?
Walmart’s Made in the USA initiative is more than a marketing campaign. It is a long- term commitment to revitalizing American manufacturing, supporting U.S. jobs, and meeting the growing consumer demand for locally made products. Walmart plans to invest $350 billion by 2030 in sourcing products that are made, grown, or assembled in America. This investment spans multiple categories, including food, textiles, household goods, and more, offering opportunity across diverse product types.
Do You Qualify?
Walmart is actively looking for products that meet the following criteria:
✅ Manufactured, assembled, or grown in the U.S.
✅ Positively impact American jobs or communities
✅ Are price competitive and scalable for mass retail
If your product checks these boxes, you may qualify for accelerated attention from Walmart buyers, giving you a potential edge in a highly competitive market.
The Strategic Advantage: Walmart’s Annual Open Call
Each year, Walmart hosts its highly anticipated Open Call, an event where selected suppliers pitch their U.S.-made products directly to Walmart merchants. This event is a golden opportunity to:
• Pitch your product in a one-on-one meeting with Walmart buyers
• Secure a spot on Walmart store shelves or online platforms
• Receive expert guidance and potential vendor onboarding support
Walmart gives special preference to “Made in the USA” products during Open Call, increasing your chances of selection and long-term success.
At Legacy Retail, we’ve helped clients prepare and win at Open Call by refining their pitch, ensuring retail readiness, and aligning product strategy with Walmart’s Expectations.
Why This Matters Now
American consumers continue to show strong preference for U.S.-made goods. This demand is driven by a desire to support local jobs and ensure product quality. Retailers like Walmart are responding to this shift with programs that prioritize domestic sourcing.
If your product qualifies, being part of this movement can mean faster access to retail buyers, stronger brand positioning, and ultimately, placement on retail shelves at scale.
Given the current global tariff climate, marked by increased trade tensions and rising import duties, Walmart’s “Made in the USA” initiative presents a strategic advantage. By sourcing more products domestically, Walmart can reduce reliance on foreign supply chains that are vulnerable to tariffs, avoid cost increases tied to imports, and offer more stable pricing to consumers. This shift not only mitigates geopolitical risks but also supports local manufacturing, potentially improving public perception and boosting the U.S. economy.
How Legacy Retail Can Help
Legacy Retail specializes in helping brands navigate the complexities of retail, particularly when working with major retailers like Walmart. From retail strategy and buyer pitch preparation to compliance and supply chain optimization, we help you put your best foot forward.
We can help you:
• Evaluate your product’s fit for the Made in the USA initiative• Prepare for Walmart’s Open Call event
• Create compelling presentations and product sell sheets
• Navigate onboarding and retail execution
Final Thoughts
The Walmart Made in the USA initiative is a rare opportunity for American brands to gain a foothold in big-box retail. If you’re a U.S.-based manufacturer with a scalable, competitive product, now is the time to act.
Ready to explore your potential with Walmart?
Contact Legacy Retail today and let’s get your product retail-ready.
